Juul wanted to revolutionize vaping. It took a page from Big Tobacco’s chemical formulas
A person uses a Juul vape pen. (Getty Images) By the time Juul’s co-creator stood before a tech audience in April 2016, ads for the e-cigarette aimed to distance the product from a toxic past: “Our company has its roots in Silicon Valley, not in fields of tobacco.” But when James Monsees, a soon-to-be billionaire, … Read more