Molly OConnell/Instagram; Farreno Ferguson/Bravo; Taylor Ann Green/Instagram; Kenny Flowers
This beachy brand has Bravolebs charmed.
While the “Southern Charm” cast has access to no shortage of coastal chic styles, South Carolina-based label Kenny Flowers has become a major favorite over the years — so much so that the cast even visited the flagship store on-air this season.
“It was a blast watching it all unfold — nothing like seeing your brand pop up onscreen with some good drama and a tequila toast,” CEO and founder Kenny Haisfield tells Page Six Style of the “surreal, full circle” scene.
The moment was a long time in the making, as both Shep Rose and “Summer House” star Kyle Cooke started wearing the modern resortwear brand’s beachy button-ups and bathing suits nearly four years ago.
“Back in 2021, when Shep and Taylor [Ann Green] showed up to a chic sandbar party in our matching swimwear, the rest of the crew wanted in on the fun,” Haisfield recalls.
As for why the styles have become such a sensation in the time since? “Our designs are all about embracing good times, looking sharp without trying too hard, and making sure you’re always the best-dressed guy, girl (or couple) in the room; that’s ‘Southern Charm’ in a nutshell,” he says.
But you needn’t be a reality star to rock the same styles. Below, Haisfeld dishes on the Bravolebrities’ favorite buys — many of which are now flying off the shelves.
Kenny Flowers The Bossitano Shirt
When life gives you lemons, go on a coastal getaway. Shep Rose, who Haisfeld says has “always been such an authentic supporter of local Charleston businesses,” owns this bold citrus-printed design.
Kenny Flowers The Hawaii Shirt
“Southern Charm” star Austen Kroll is a fan of this mosaic-printed button-up, which Haisfeld says is “a must” for any guy’s wardrobe.
“The inspiration comes from everywhere — Bali beaches, Mediterranean summers, retro Palm Beach vibes, and of course, Charleston’s own laid-back coastal sophistication,” he said of his signature prints.
Kenny Flowers The Casa Blanca Shirt
For something a little less flashy, the brand’s Bravoleb-approved bestsellers also include this breezy button-up.
Kenny Flowers The Carolina One Shoulder Bikini Top
Dive into summer in designs like this one-shoulder take on the bikini Molly O’Connell picked out on-screen in an episode of “Southern Charm” — and later wore for a Bahamas cast trip, causing it to fly off the shelves.
“We share that same love for travel, entertaining, and a little bit of well-dressed mischief, so it’s no surprise they keep coming back for more,” Haisfeld says of the South Carolina-based show’s cast.
Kenny Flowers The Positano Resort Dress
Taylor Anne Green’s similarly obsessed with the label’s bold, breezy dresses, as she’s rocked several versions of this vacation-ready maxi over the years.
Kenny Flowers The Hawaii Slim Racerback Sports Bra
Her closet also includes the brand’s playful printed workout wear, like this sports bra she wore in a recent episode of the show.
Kenny Flowers The Hawaii Sport Short
Complete the look by taking these cute bike shorts for a (literal) spin.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.