The ‘Southern Charm’ cast is obsessed with this surprisingly affordable fashion brand

This beachy brand has Bravolebs charmed.

While the “Southern Charm” cast has access to no shortage of coastal chic styles, South Carolina-based label Kenny Flowers has become a major favorite over the years — so much so that the cast even visited the flagship store on-air this season.

“It was a blast watching it all unfold — nothing like seeing your brand pop up onscreen with some good drama and a tequila toast,” CEO and founder Kenny Haisfield tells Page Six Style of the “surreal, full circle” scene.

The moment was a long time in the making, as both Shep Rose and “Summer House” star Kyle Cooke started wearing the modern resortwear brand’s beachy button-ups and bathing suits nearly four years ago.

Austen Kroll
Austen Kroll wore the brand’s Hawaii Shirt for a recent cast trip. Austen Kroll/Instagram

Kyle Cooke
“Summer House” star Kyle Cooke’s also worn the brand’s button-ups on numerous occasions. Kyle Cooke/Instagram

“Back in 2021, when Shep and Taylor [Ann Green] showed up to a chic sandbar party in our matching swimwear, the rest of the crew wanted in on the fun,” Haisfield recalls.

As for why the styles have become such a sensation in the time since? “Our designs are all about embracing good times, looking sharp without trying too hard, and making sure you’re always the best-dressed guy, girl (or couple) in the room; that’s ‘Southern Charm’ in a nutshell,” he says.

But you needn’t be a reality star to rock the same styles. Below, Haisfeld dishes on the Bravolebrities’ favorite buys — many of which are now flying off the shelves.

Kenny Flowers The Bossitano Shirt

A man in a lemon-print shirt and shorts
Kenny Flowers

When life gives you lemons, go on a coastal getaway. Shep Rose, who Haisfeld says has “always been such an authentic supporter of local Charleston businesses,” owns this bold citrus-printed design.


Kenny Flowers The Hawaii Shirt

A man in a Hawaiian shirt
Kenny Flowers

“Southern Charm” star Austen Kroll is a fan of this mosaic-printed button-up, which Haisfeld says is “a must” for any guy’s wardrobe.

“The inspiration comes from everywhere — Bali beaches, Mediterranean summers, retro Palm Beach vibes, and of course, Charleston’s own laid-back coastal sophistication,” he said of his signature prints.


Kenny Flowers The Casa Blanca Shirt

A man in a white linen shirt
Kenny Flowers

For something a little less flashy, the brand’s Bravoleb-approved bestsellers also include this breezy button-up.


Kenny Flowers The Carolina One Shoulder Bikini Top

A woman in a blue bikini
Kenny Flowers

Dive into summer in designs like this one-shoulder take on the bikini Molly O’Connell picked out on-screen in an episode of “Southern Charm” — and later wore for a Bahamas cast trip, causing it to fly off the shelves.

“We share that same love for travel, entertaining, and a little bit of well-dressed mischief, so it’s no surprise they keep coming back for more,” Haisfeld says of the South Carolina-based show’s cast.


Kenny Flowers The Positano Resort Dress

A woman in a lemon-print dress
Kenny Flowers

Taylor Anne Green’s similarly obsessed with the label’s bold, breezy dresses, as she’s rocked several versions of this vacation-ready maxi over the years.


Kenny Flowers The Hawaii Slim Racerback Sports Bra

A model in a printed sports bra
Kenny Flowers

Her closet also includes the brand’s playful printed workout wear, like this sports bra she wore in a recent episode of the show.


Kenny Flowers The Hawaii Sport Short

A model in bike shorts
Kenny Flowers

Complete the look by taking these cute bike shorts for a (literal) spin.



Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.


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