Its lawyers are specifically cross with the Georgia outfit, which wraps modern Bronco chassis in old Bronco sheet-metal, over trademark infringement
- Georgia-based Vintage Broncos drapes modern Bronco bones with classic Bronco sheet-metal
- Believe it or not, Ford doesn’t like this, citing trademark infringements
- Top tip: don’t copy someone else’s homework, kids
The best way to ward off any lawsuits, as anyone knows, is with a little legal disclaimer fine-print; to this end, the Georgia outfit addresses this confab with a footnote at the bottom of its website, stating:
Vintage Modern, Inc. specializes in creating modernized interpretations of classic automobiles. By integrating our own custom-designed parts, we craft vehicles that capture the essence of classic cars. Vintage Modern has no sponsorship, association, approval, or endorsement from any motor company including Ford Motor Company. The names Ford® and Bronco® are trademarks of Ford Motor Company, and any other trademarks mentioned belong to their respective owners. References to these trademarked names or marks are solely for identification purposes.
It goes on to add:
Vintage Modern vehicles should never be referred to or described as a “Vintage Ford Bronco,” “Ford Bronco,” “Vintage Modern Ford Bronco,” or “Ford Vintage Modern Bronco.”
This latter exhortation is indeed curious, since the company uses the word “Bronco” in, you know, its actual name. It probably doesn’t help that it also rips off the Ford badge from the nose of its builds and smacks its own logo on there. This is different from, say, the Singer company, whose job it is to build meticulous re-imaginings of the Porsche 911.
Vintage Broncos is hardly the first company to stick retro bodywork on a modern machine. There are umpteen companies grafting classic clothes onto a present-day Chevrolet Tahoe, for example. Some of those efforts don’t get the vibe quite right, as if someone described a 1972 Chevy over the phone or sent a really blurry picture.
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