The new “Snow White” has turned into a woke millstone around Mickey’s neck.
The movie’s star Rachel Zegler generated ugly headlines for Disney when she unleashed an unhinged anti-Trump rant on Instagram.
Her rhetorical capstone?
“May Trump supporters and Trump voters and Trump himself never know peace.”
A masterclass in hammery, make no mistake.
But Zegler’s apparently gotten the message how disastrous a move it was and has already issued a groveling apology.
Thing is, this “Woke Snow White” has dinged Disney before.
Back in April 2023, the public went bananas when set photos emerged suggesting that Disney had remade “Snow White and the Seven Dwarfs” . . . largely without the dwarves.
A few months later, Zegler herself said: “People are making these jokes about ours being the PC Snow White, where it’s like, yeah, it is, because it needed that.”
Disney apparently put the dwarves back in.
But a meltdown from Zegler in response to the candidate she disliked winning an election was sadly all too predictable.
As should have been the backlash to Zegler’s insanity on social media:
“Not taking my kids to see this trash after the statement you put out.”
“I hope you get no peace when this film BOMBS at the box office and streaming.”
Megyn Kelly rightly pointed out that if a Broadway star said the same thing about Joe Biden or Kamala Harris and her backers, they’d be out of the show that same day.
But the most trenchant remark Zegler’s conniption generated might be the observation that her “involvement with the company alienates millions of people and poisons the brand overall.”
Damn right — Disney is a publicly traded company.
How on earth does slamming more than 70 million Americans help its stockholders?
And while a “Snow White” box office meltdown won’t break the bank for Mickey, it ain’t helping either.
When are these corporate wokists EVER going to learn that insulting huge swathes of the country is a terrible sales strategy?