What we know about John Tavares’ healing and recovery amulet that has hockey fans abuzz on social media
After John Tavares scored a hat trick in a Toronto Maple Leafs win over the Jets in Winnipeg on Monday, social media was again alight with people talking about his supposed amulet, with many wondering where they could acquire one of their own.
To be fair, there’s no evidence Tavares wears his LifeTune beneath his hockey gear, but he is featured somewhat prominently on the company’s website as part of its partnership campaign with a handful of professional athletes.
“Aires Tech is now part of my daily performance arsenal,” Barrett was quoted in a release. “Their products add a crucial layer of protection in today’s digital world, and I’m ready to get work on spreading the word about how they enhance performance and overall wellness.”
This fall, the company added UFC lightweight fighter Michael Chandler.
Aires also has marketing partnerships with WWE and UFC, both owned by TKO Group Holdings, and most recently signed on a NASCAR racing team led by driver Chad Finchum.
What is the cost of Tavares’ backed protection amulet?
Aires’ website offers mountains of their research and data – much of it their own – that confirm the efficacy of the “proprietary silicon-based resonator” used in their suite of devices, all of which have a “fractal matrix design” to modulate waves and form “a harmonious EMF environment.”
The company has 22 global patents on its tech – 10 in Russia and seven in Canada – and says its reported benefits have been proven in more than two dozen clinical trials.
It also boasts 9 peer-reviewed studies, all of which were conducted by The Planetary Association for Clean Energy, an Ottawa-based non-profit charitable organization that supports “EMF pollution advocacy.”
There are five models to choose from, each purportedly offering broader and more robust protection.
At the bottom of the price scale is the Lifetune One, a sticker for electronic devices that retails for CAD$126, with the Go, a keychain or fob-sized device, ringing in at twice that – $307.
For area coverage, Aires has the Zone, a small square no bigger than an AirPod case retailing for $362, and the Zone Max, at $488. (Wooden holders for both are sold separately for $28 and $70 respectively.)
Most models include free shipping.
On Monday, Aires said order volume has increased 61 per cent year-over-year to a record high of $4.92 million in the months since Tavares and other partnerships have begun.
What does Health Canada say about EMF?
“There have been some studies reporting an increase in incidence of brain cancer among long-term, heavy cell phone users. However, other studies conducted around the world, including studies assessing brain cancer trends among large populations, do not find changes in brain cancer incidence.”
However, the government agency acknowledges there are “adverse health effects” from exposure at certain frequencies and dependent on duration and distance from the source.
For instance, anything above 100 kilohertz might cause your skin to grow warm while frequencies below 10 megahertz can result in a “tingling sensation” in the skin.
The World Health Organization has been conducting dedicated research by way of the International EMF project since 1996 and, while conceding “some gaps in knowledge about biological effects exist and need further research,” the vast amount of existing evidence indicates the low levels surrounding humans aren’t harmful
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