Campaign to leverage content creators to promote ampm locations through livestreamed gaming competitions
Through Enthusiast Gaming, ampm will connect with the gaming community by bringing together top content creators to showcase their love for gaming and ampm snacks throughout a series of engaging livestreams highlighting key ampm tentpole moments throughout the year. From August to December, each month will feature a new content creator and their community hosting a Snack Squad sponsored stream.
This reimagined version of the ampm Snack Squad brings unique twists to last year’s program and allows for even more fan prizes and community engagement. Viewers can catch all of the action while chatting with their favorite content creators as they enjoy ampm’s epic goods snacks.
“Building on last year’s success, we’re thrilled to continue to partner with ampm for another iteration of the ampm Snack Squad program,” said Alex Gonzalez, SVP of Talent, Gaming, & Marketing for Enthusiast Gaming. “Collaborative brands like ampm allow us to tap into the creator’s creativity and leads to unique and entertaining activations like the ampm Snack Squad. These types of activations are authentic to the creators and their community, resulting in strong engagement and brand affinity.”
About Enthusiast Gaming
Enthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.
Forward-Looking Information
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company’s strategic initiatives, events and campaigns.
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