Major supermarket launches budget collection with designer loved by Kate Middleton — with items from £14

Kate Middleton
Dress like a royal (Picture: Getty)

Want to dress like Kate Middleton, but don’t have the budget of a Princess?

Well, you can now pick up items by one of her favourite designers at your local supermarket.

Asda is launching a collection with luxury womenswear designer, Roksanda, which includes 30 pieces, including sweats, fleeces and puffer jackets.

Kate has worn the brand, founded by Serbian designer Roksanda Illinic, at big name events, including courtside at Wimbledon, and during the royal tour of the Carribbean.

HRH Catherine, The Duchess of Cambridge walks out to present the trophy to Elena Rybakina of Kazakhstan after victory against Ons Jabeur of Tunisia during the Ladies' Singles Final match on day thirteen of The Championships Wimbledon 2022 at All England Lawn Tennis and Croquet Club on July 09, 2022 in London, England.
This yellow Wimbledon (Picture: Getty/Anadolu)

Asda clothing range item
Prices start at just £14 (Picture: George at Asda/Roksanda)

Prices range from as little as £14, to a still-pretty-reasonable £60 – which is a steal when you consider the dresses currently available on the Roksanda website for full price range from £1,295 to £1,800.

Our favourites include popper-side navy track pants for just £24, and a bold orange and red fleece, in Roksanda’s signature colour-blocking style for £30.

And for a super-chic autumn winter look, there’s a burgundy trench coat at £60, as well as on-trend co-ords to be had in bright hues, perfect for cosying up this winter.

burgundy coat (£60), navy track pants (£24) and orange and red fleece from Asda
The burgundy coat (£60), navy track pants (£24) and orange and red fleece (£30) (Picture: George at Asda/Roksanda)

The collection will land in selected stores nationwide and on George.com from September 17.

Kate has been wearing the designer for years – one of her first picks was a dove grey cocktail dress, worn in LA during her first royal tour to North America. And she clearly loved it, as she wore it again a year later.

Catherine, Duchess of Cambridge attends the UK's Creative Industries Reception at Royal Academy of Arts on July 30, 2012 in London, England.
Kate opted for Roksanda in LA in 2011 (Picture: Danny Martindale/WireImage)

George at Asda clothing
The collection is available from Tuesday 17 September (Picture: George at Asda/Roksanda)

In fact, the 42-year-old Princess often recycles her Roksanda dresses. She first wore a mid-length canary yellow Roksanda dress in Jamaica in March 2022, before wearing it again to the Women’s Wimbledon final in 2022.

And it’s not just Kate, other A-listers, including Anna Hathaway and Emma Stone. And, none other than Queen Bey herself, Beyonce, wore a flowing Blue Roksanda number to open the London leg of her Renaissance World Tour last year.

George at Asda clothing
Puffer (£55), pink hoody (£24) and sweat polo neck (£24) (Picture: George at Asda/Roksanda)

Beyoncé RENAISSANCE WORLD TOUR - London
Beyoncé opened in Roksanda (Picture: Kevin Mazur/WireImage for Parkwood)

Roksanda was supported to launch her first brand by winning the British Fashion Council’s NEWGEN award, an initiative which supports emerging fashion design talent. The collection is launching just days after Roksanda’s London Fashion Week show.

Catherine, Duchess of Cambridge attends day ten of the Wimbledon Tennis Championships at Wimbledon on July 07, 2016 in London, England. (Photo by Karwai Tang/WireImage)
Kate loves a yellow look from Roksanda (Picture: Karwai Tang/WireImage)

Liz Evans, George’s chief commercial officer said: ‘As the first supermarket fashion retailer in the UK, we felt this was the perfect opportunity to bring to life our brand mission of democratising great style and quality at a compelling price.

‘Working with NEWGEN alumni Roksanda to truly make designer fashion accessible to all has been a brilliantly collaborative project and one we are proud to be a part of.’

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