Its other five models weren’t generating enough profit to keep them around any longer
- Jaguar plans to end production of all models but the F-Pace as it prepares for an all-electric future
- The models being discontinued had “close to zero profitability,” the company said
- Land Rover is the profitable side of the business and no cuts seem planned for it
Mardell added that, “We are eliminating five products, all lower value. None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures.”
Of those 111,180 vehicles sold during those three months, only 15,324 were Jaguar models, and of them, one-third were the F-Pace, which means that’s why it’s the lone survivor of the bloodbath.
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