Getty
24-hour lip color? We know her.
Or rather, we’re about to become intimately acquainted after watching Sofia Richie Grainge join the Sacheu Lip Liner Stay-N gang, making us eager to try the $12 viral wonder ourselves.
Alix Earle and Billie Eilish have both shared their love of the peel-off lip liner, which promises smudge-proof color that stays on forever — or at least until tomorrow morning.
The trick is to make sure the liquid stain dries thoroughly (for at least 60 seconds) before peeling it off.
Sacheu Lip Liner Stay-N in Noodhe
The colors go on scary dark, but once removed, they leave a natural-looking flush that won’t budge — even under a slippery lip gloss.
The formula is infused with hyaluronic acid and vitamin E to nourish lips, and can also used as a liner or all-over stain.
In a recent TikTok, Richie Grainge used the shade Noohde, a universal nude, to line and shade her lips.
After peeling off the dried product and cleaning up any lingering bits of product with a Q-tip, the star added Victoria Beckham’s Bitten Lip Tint in Amour on top.
Victoria Beckham Bitten Lip Tint in Amour
Richie Grainge finished her lip look with a swipe of Fenty Beauty Gloss Bomb Stix in the color Blaz’d Donut, a light pink beige.
A fan favorite, the brand’s high-shine gloss sticks are formulated with vitamin E, squalane and shea butter to keep lips hydrated.
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick in Blaz’d Donut
Alix Earle also posted a GRWM TikTok in January, saying she “never got on the lip stain trend” but acquiesced to Sacheu’s, which “stays on for a full 24 hours.”
“I go to bed, I wake up, I FaceTime Braxton [Berrios] and he’s like, ‘Your lips look great,’” said Earle; her shade of choice is Muah-ve, a pinky mauve.
Sacheu Lip Liner Stay-N in Muah-ve
Earle topped the stain with Summer Fridays Lip Butter Balm, a favorite around Page Six HQ.
Made with shea butter and murumuru seed butter, the product moisturizes lips and feels super comfortable (not sticky), all while looking like a pretty gloss.
While Earle uses the Sweet Mint version, Lip Butter Balm comes in a wide range of flavors and tints.
Summer Fridays Lip Butter Balm in Sweet Mint
While Billie Eilish admits to not being the most savvy with makeup application, the “Birds of a Feather” singer pairs the Sacheu lip liner (in Noohde, according the the brand) with Tower 28 OneLiner Lip Liner, which can be used on lips, eyes and cheeks.
“I barely know what I’m doing, but here’s what works for me and what I do before every show on tour,” Eilish captioned her TikTok tutorial.
After removing Sacheu’s lip stain, Eilish adds the Tower 28 shade Work of Art to her lips for a look that lasts all night. (The pop star and environmental activist famously prefers cruelty-free and vegan brands.)
Tower 28 OneLiner Lip Liner in Work of Art
In addition to the neutral hues used by these stars, Sacheu’s lip stain is also available in pink, plum, coral and red shades — and at just $12, why not pick up a few?
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.