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And just like that, Sarah Jessica Parker’s got a new favorite beauty product.
The “Sex and the City” star gave Tarte Maracuja Juicy Lip Plump a shoutout on Instagram last week, thanking makeup artist Elaine Offers Woulard for introducing her to the find and quipping, “Oh, Tarte, what have you done!”
“If SJ loves Tarte, then we all love Tarte,” one fan commented on the post, while another wrote, “I love this lip shine, I use it all the time.”
Tarte Maracuja Juicy Lip Plump
The plumping, glossy balm offers sheer color and plenty of shine; it’s no wonder the New York native fell hard after trying it.
The hydrating product is so beloved by fans, in fact, that one Maracuja Juicy Lip Plump sells every six seconds, per Tarte.
The lip color is available in dozens of shades ranging from pale pink to deep cherry — all very wearable thanks to the sheer finish.
The vegan, cruelty-free formula is chock-full of skincare ingredients: hyaluronic acid for hydration, maracuja oil for supple lips and vitamin E and antioxidant-rich botanicals that brighten and moisturize, leaving lips nourished and smooth.
“Perfect for just a touch of color without being overwhelming. Very moisturizing, too,” one shopper wrote in their review.
The plumping product also comes in shimmery shades, and pairs perfectly with a lip liner for an on-trend, defined lip look. For an even glossier finish, consider the brand’s Maracuja Juicy Plumping Lip Oil.
No matter which you pick, the non-sticky, twist-up lippie is sure to become your summer go-to.
Tarte Maracuja Juicy Shimmer Glass Lip Plump
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.