YouTube is getting another piece of the NFL by landing its first exclusive live pro football broadcast in the first week of the season.
The streaming platform will have worldwide rights to the Sept. 5 meeting between the Los Angeles Chargers and the Kansas City Chiefs from São Paulo, Brazil. The teams will face off at Corinthians Arena, home to Brazilian soccer team SC Corinthians.
YouTube is already the home for the NFL’s Sunday Ticket package, which for an annual fee gives fans access to network TV game telecasts outside of their home markets. The Brazil game will be available free to all YouTube users.
Although the NFL has a multiyear media rights deal with Fox, NBCUniversal, CBS, ESPN and Amazon, the league has managed to peel off games for streaming. Netflix landed two Christmas games last season and will be back in the 2025-26 season.
While the NFL values the reach that its traditional TV partners continue to provide, the league is aware that the younger viewers are turning to streaming platforms — especially YouTube — for video content. Executives have made it clear that they need to reach those consumers to replenish its fan base going forward into the future.
YouTube will team up with the NFL for a multiyear deal for the annual Super Bowl Flag Football Game. The event scored more than 6 million live views when YouTube first presented it in February. The game’s teams were led by YouTube stars IShowSpeed and Kai Cenat.