Tommy Hilfiger
From quiet luxury to “coastal cool.”
Inspired by classic American style and understated elegance, Sofia Richie Grainge launched her new collection for Tommy Hilfiger, dubbed Sofia for Tommy, on Tuesday.
Ranging from easy-to-wear blazers and striped dresses to wide-leg denim and accessories, the 24 Hamptons-ready designs are all done in red, white and blue and draw on “prep silhouettes and vintage nautical flags,” per a press release from the brand.
“Tommy is a true icon of style. He is someone I’ve looked up to as a designer and a creative force ever since I started working in the fashion industry,” Sofia shared in a statement.
“I’m so proud to introduce a collection that embodies effortless sophistication for the everyday. These pieces were built for limitless self-expression and a deep love of authentic, classic style — values that Tommy and I both share.”
Tommy, who tapped Sofia as an ambassador last year, praised the new mom‘s “modern take on timeless style” in the release.
The clothing is available in sizes 0-14, with prices ranging from $50 (for a baseball cap) to $399 (for a double-breasted blazer).
Below, shop a few of our favorite styles from the lineup — and see what Sofia had to say about the collection in a Q&A with the brand.
Sofia for Tommy Double-Breasted Blazer
“The red double-breasted blazer is everything. It’s sharp, effortless and just the right amount of bold. Its structured fit makes you feel put together, then the relaxed tailoring keeps it cool and chic. It’s that perfect balance of sophistication and ease.”
Sofia for Tommy Trench Coat
“This trench is perfect because it’s classic and cool without trying to do the most. The length gives it that extra drama, but it still feels easy and wearable. Perfect for days when you need to quickly pull a look together.”
Sofia for Tommy Sleeveless Stripe Dress
“This dress is effortless. The stripes and fluid shape give it this gentle movement that works from day to night. I’d style it with loafers for an easy daytime look, then switch to strappy heels to dress it up.”
Sofia for Tommy Linen Minidress
“I wanted every piece to bring a sense of ease to everyday dressing. It’s about marrying the two.”
Sofia for Tommy Tote Bag
“I wanted this collection to reflect the way women move through life today — balancing so much while still making style feel effortless.”
Sofia for Tommy Stripe Neck-Tie Shirt
“We ended up with a beautiful range that embraces both softness and strength, feels polished yet
natural, and looks as confident as they are timeless.”
Sofia for Tommy Lattice Maxi Dress
“Co-creating a collection that truly reflects my style is such a special moment. It feels like a representation of where I am in my life — comfortable and confident in my style.”
Sofia for Tommy Belted Halter Swimsuit
“I’m so proud of the smooth shape, sculptural design and the level of care in every piece.”
Sofia for Tommy Stripe Ribbed Knit Tank
“It’s my interpretation of assured femininity, one that is effortless, refined and designed for the way women dress today.”