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Betting on the Super Bowl is both intensely overwhelming and an electrifying experience for fans nationwide.
An obscene amount of bets are available for Super Bowl 2025, but it’s those bizarre props that no one would think to wager on that get most of the attention.
“Gatorade Color is always the most interesting prop to price,” ESPN BET‘s Director of North American Sports Trading, Adrian Horton, told The Post. “You’ll shift these odds on not a lot of money because no odds compiler comes in and says, ‘I know this is the right price.’ Last year, Gatorade color was in the top 30 [most bet-on] market on the entire book. It really gets incredible engagement.”
The Post reported last year that Gatorade Color was hit with a massive influx of bets — perhaps due to insider information — prior to Super Bowl 2024.
Wagers hit the books in massive supply on the day of the game, as the color purple garnered 60 percent of the money at Fanatics Sportsbook.
Such an influx of bets came in on Super Bowl Sunday that the odds plummeted for purple, with prices moving at DraftKings from +275 to -130 and Fanatics pulling the market entirely.
Whatever caused the backing of purple proved to be sage with advice, with Chiefs coach Andy Reid being doused in that Gatorade color after the 25-22 overtime win over the 49ers.
For this year, ESPN BET tells The Post that big money isn’t moving this market but the sportsbooks has a close eye on the market as Sunday approaches.
“Leading into Sunday, there will be a period of time with people talking about it on X and people pretending to know what it is going to be and which color will be touted,” Horton said. “It gathers momentum, and we’ll certainly see an influx of that, and we will be reacting to that pretty quickly.”
The small, albeit high-volume, wagers will accumulate some liability, but the nature of insider information on a market like this does pose an interesting question for bettors and bookmakers alike.
What bet is too big for Gatorade color?
Horton couldn’t pinpoint how large of a bet he would be willing to take on Gatorade Color.
FanDuel, however, is willing to take a low four-figure wager ($1,026 to be exact) on purple at +195 odds from an account that is not logged in.
“If you get offered a wager that size [five figures or more] on Gatorade Color, you kind of start to go, ‘Alright, what’s going on here?’” Horton continued. “Most of the bets we take is tiny money. It’s a huge influx of bet count, but it’s all people throwing five, 10, 20 bucks around for interest.”
Meanwhile, other odd-ball wagers, such as the coin toss, which is being priced as a true 50/50 with no vig charged (+100 each side), could be quite large.
“We just left everyone have a fair bet on the coin toss … this is a genuine 50/50, no one can have an edge … and we see an incredible handle on it. It’s amazing,” Horton said. “I think it’s our seventh- or eighth-most bet market right now on game props. It’s crazy. We’ll have a winner and a loser on it but it will be generally balanced.”
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Americans are expected to legally wager $1.39 billion on the Super Bowl this year, per the American Gaming Association, and those wagers are extensive considering the amount of props offered by books this year.
ESPN BET also mentioned there has been significant interest in players to set a record in Super Bowl 2025, with any player to record 205+ rushing yards coming in at +1100 odds.
Eagles star Saquon Barkley, who ESPN BET tells the Post is the most bet-on Super Bowl MVP candidate with 33.5% of the handle, just ran for 205 yards against the Rams on Jan. 19.
Why Trust New York Post Betting
Erich Richter is a brazilian jiu-jitsu blue belt but he has a black belt in MMA betting. During the football season he’s showcased massive profits at The Post in the player prop market the last two seasons. While constantly betting long shots, his return on investment is 30.15 percent since 2022.