Celebrating 25 years in the industry, we caught up with Pixi global director of education Amanda Bell to learn more about the green-packaged brand.
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Founded in Britain by makeup artist and product developer Petra Strand, the company is known for offering beauty and skin-care products that stick to straightforward formulations and are easy to use.
In honour of the brand’s milestone year, we caught up with Amanda Bell, global director of education and makeup artistry for the brand, to learn mor:
A: Pixi is a beauty brand, with skin care and colour. Pixi started in London in 1999. The ethos and messaging have been the same since Day 1, creating the best-quality formulations which are cruelty-free, vegan and are created for both skin care and colour.
Q: Who is the target customer?
A: Pixi is very rare as we don’t have a narrow demographic, we appeal to literally everyone with our accessible price points with quality formulations, which combine holistic, plant-based ingredients and cutting-edge technology. Pixi is still family owned and independent, meaning the attention to detail is unparalleled. We don’t follow trends. We like to think that Pixi is timeless and totally inclusive.
Q: What’s new for the 25th anniversary?
A: There is a limited-edition collection, which celebrates some heritage formulations of colour in new shades like: Matte Last Liquid Lip and Liquid Fairy Lights, which both showcase Pixi’s incredible approach to colour. But also there is some amazing newness. The Hand Hero, a purifying hand lotion with aromatic botanicals, which smells delicious but has purifying essential oils to keep hands in immaculate condition. New vegan brushes, which are so soft, it feels like a facial massage rather than just a makeup application. And Glowin’ 25, luscious powder blushers and highlighters that leave the skin looking perfected and enlivened.
Q: Is there a ‘hero’ product in the line?
Q: What is the price range for your products?
A: From $14 to $34.
Q: And where can people learn more?