He won’t be passing “Go,” he won’t be collecting $200. Not in this economy.
Rep. Carlos Gimenez (R-Fla.) is highlighting Vice President Kamala Harris’ economic record in a new ad that shows the congressman putting a political spin on the classic board game Monopoly.
In the new TV spot, Gimenez and three of his grandchildren gather around the kitchen table to roll the dice for a round of “Kamalopoly” — but the stakes are higher than normal.
“Millions of illegal immigrants enter the country. Lose a turn,” the Republican rep reads off one of the cards his grandson Michael drew.
“What! Not fair!” the youngster erupts.
“Record inflation: Pay $300 for your groceries,” Gimenez informs another unlucky grandson, even after his token managed to bypass more perilous properties like “Woke Road” and “Recession Lane.”
“This is worse than the old man’s game,” Marcus says, dejected.
“Kamalopoly — different name, same result — four more years of us losing,” his granddaughter Ava gripes.
“You lose. We lose. America loses,” Gimenez tells his grandkids. “Our children and grandchildren deserve better.”
Ahead of the 2024 election, congressional Republicans and former President Donald Trump have hit Harris — and before his exit from the race, President Biden — for rising inflation that has tightened household budgets and lawlessness at the southern border.
The ad will air in both English and Spanish in the Miami media market, reaching a critical Latino demographic in which the GOP has made significant inroads over the last two presidential elections.
Trump, for instance, has cut the Democratic margin of victory with Hispanics in half since 2016.
The demographic is particularly keen on the former president’s fiscal solutions and immigration reforms — with a majority even backing his plan to deport all migrants in the US illegally.
Trump won Florida in 2016 and 2020, improving his performance between the first and second election by double digits in some deep-blue southern Florida counties with high Hispanic populations.
Gimenez is expected to cruise to victory in the 28th Congressional District, which is more than 70% Hispanic and includes Miami-Dade County and the Florida Keys.
The Sunshine State pol previously won Best Ad, Best Spanish Language Ad and Most Original Ad during the Reed Awards for messages he put on the airwaves during the 2022 midterms.