The British automaker has found a way to market a few hundred examples in the U.S., essentially doubling its production
- Morgan’s Plus 4 is returning to the U.S. market in early 2025 after a quarter-century absence
- 2025 Morgan Plus 4 will sell in lots of a maximum 325 per year; prices are estimated to be around US$75k
- There’s no official word on plans for Canada, but if we had to guess, it ain’t coming here
British boutique automaker Morgan is finally bringing its iconic Plus 4 roadster back to North American shores, taking advantage of “kit-car” laws in the U.S. that allow for low-volume sales of cars that generally don’t meet that country’s regulations. More specifically, when it starts shipping the things across the Atlantic in early 2025, Morgan will be limited to sales of just 325 examples of the 2025 Plus 4 in the States—and if we had to guess, none at all in Canada.
The 2025 Plus 4 looks a lot like the car the small-batch U.K. marque has been turning out since 1950 – save for a hiatus in production between 1969 and 1985 – and that it last sold Stateside in 2006. But technically speaking, that car went away in 2020, replaced with a new-generation version that essentially duplicated the iconic styling of the original. The 2025 is a further evolution of that 2020 car, but, yeah, its 75-year-old styling has remained intact.
The cabin is where you’ll see that old-school feel blend with the new—think wood veneer butting up against aluminum, and retro round gauges above BMW controls.
It’s under the skin where the 2025 Plus 4 differs altogether from the wood-framed car of old, with a completely new chassis making for the roadster’s backbone; and motivation coming from a 255-horse twin-turbo BMW 2.0-litre four-cylinder, backed by either a six-speed manual or an eight-speed automatic.
We’ll keep you posted if we get a definitive answer as to whether we’ll see the lovely new-old Morgan Plus 4 in Canada any time soon. Cross your fingers, but don’t hold your breath.
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