The Japanese automaker’s RAV4 and Prius plug-in hybrids will now simply be called, well, ‘Plug-In Hybrid’ trims
- Toyota is getting rid of the word “Prime” in its RAV4 and Prius PHEV model names
- The new trim name? A simple ‘Plug-In Hybrid’ has been ushered in as the suffix of choice
- It’s just a changing of badges, though—the actual powertrains underhood remain unaltered
Why is Toyota making this move? Simplicity in marketing, most likely. Sales staff will no longer need to explain what “Prime” means in a Toyota showroom; instead, most shoppers will pretty quickly be able to figure out to what “Plug-In Hybrid” refers. And in case any of our readers do not, well, a PHEV employs both a gasoline-powered engine and a stout battery-driven electric motor (or two, or three) for its means of propulsion.
This permits a measure of all-electric driving, generally around 60 kilometres or so when conditions are right, but also makes long-range road trips not a problem, thanks to that internal-combustion mill. For many shoppers in Canada, it’s the right blend of “normal” and electrified propulsion; overall spend on energy (fuel and electricity, that is) is kept in check while range anxiety is done away with, as is the need to lean on generally unreliable public charging stations.
“Many Canadians already appreciate the advanced power, driving fun, and remarkable efficiency of Toyota’s flagship plug-in hybrid vehicles — and with a slight change of name, we’re ready to help even more drivers embrace PHEVs as they seek to live more sustainable lives,” said Cyril Dimitris, Vice President, Toyota Canada Inc.
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