The launch of the automaker’s first fully electric offering here was hobbled by a 161-km battery range and a steep price
- Mazda’s killing off its full-electric MX-30 crossover in Canada at the end of the current 2024 model year
- The model got the axe in the U.S. a year ago, but stuck around another 12 months on this side of the border
- Experts grumble that a 161-km range and CDN$42,650 price tag may have done in its sales
“With our focus on providing more fuel efficient and electrified options that our customers want, Mazda Canada has decided to end sales of the MX-30 EV compact crossover at the end of the current 2024 model year,” the company said in a statement, reminiscing on how the vehicle acted as “the first step on our electrification journey.”
As a result, it garnered but 662 sales in Canada in 2023, which was actually down from 2022’s peak of 812 sales, all out of Quebec and B.C., of course. An arguably more practical plug-in hybrid EV (PHEV) variant made it to production in some overseas markets, but was apparently never seriously considered for North America.
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