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NEW YORK — Sean “Diddy” Combs’ vast music catalog has seen a jump in streams since his arrest last week and the unsealing of an indictment against him.
Under his many musical monikers — including Diddy, Puff Daddy and P. Diddy — the industry data and analytics company Luminate said the mogul’s music saw an average 18.3% increase in on-demand streams during the week of his arrest compared to the prior week.
An increase in streaming numbers following controversy is not uncommon. After a documentary about R. Kelly accused the R&B singer of sexual misconduct involving women and underage girls, his numbers nearly doubled.