The smell of freshly baked bread when you walk into a Sainsbury’s is enough to entice anyone into the bakery aisle.
Before you know it, you’re leaving armed with croissants and munching on a pretzel.
And now, the supermarket has announced a major change to it’s bakery offering, which will impact pastries, doughnuts and baguettes.
In an effort to reduce their plastic waste, all of Sainsbury’s doughnuts and pastries which were previously sold in plastic clam-shell style packaging, are switching to cardboard and paper packaging.
Meanwhile, doughnuts are switching to card boxes with a small window, while twin-pack pastries, croissants and cinnamon swirls, are moving to paper bags
This will see a 90% plastic reduction in the packaging, reducing plastic packaging by 414 tonnes annually.
All bakery bread will also get an eco-friendly makeover, as plastic bags are removed across loaves, baguette and batons.
These have been replaced with recyclable paper bags with a plastic window, saving around 152 tonnes of plastic a year, and a 60% reduction in plastic.
It will also make recycling easier too. The window on the new packaging can be separated from the card box and paper bag and recycled at any front-of-store recycling points at Sainsbury’s supermarkets. The card and paper can be recycled at home.
A croissant, but make it fashion
We know the bakery is beloved far and wide, with their pretzels and Portuguese tarts being stand-out favourites.
But recently, shoppers went wild for a different kind of bakery item: their viral Croissant Bag.
The Lidl x Nik Bentel Croissant Bag retailed for £50 and sold out within minutes when it was launched earlier this month.
The dreamy, buttery leather creation was a steal for fans of the absurdist designer, Nikolas Bentel, who’s pieces typically sell for around £250.
Fashionistas were obsessed with the accessory. ‘I’d give my life for this just say the word,’ wrote one impressed fan on Instagram, while a second enthused: ‘NEED IT!!!’
A third dubbed it: ‘Most beautiful creation I’ve seen.’
It means you can now enjoy a delicious flaky treat, knowing you’re doing your bit for the environment too.
And, if you want to make sure your Sainsbury’s shop is as sustainable as possible, look out for their ‘Good to Know’ logo, which signals products that are more sustainable.
Customers can currently expect to see the changes in all stores over the coming months.
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