When we get up at 3 a.m. to watch the Tillies play, we’re not exactly our sharpest selves.
But one eagle-eyed Olympics fan has spotted a glaring mistake in the Channel 9 coverage of the Paris Games.
And it’s been staring at our tired eyes this entire time.
Now, we’re left wondering how the network missed this obvious blunder and how it made it through what could only be assumed to be multiple rounds of approvals in the first place.
Marketing professional calls out Olympics logo blunder
When users open up the 9Now app, they’re greeted with the Olympics logo.
Or so it seems…
Marketing professional Kiandra Trickett, who posts under the handle ‘The Original Kiki‘, shared a TikTok earlier this week pointing out that the logo looks ‘odd’ compared to how she remembers it.
“Did I just miss an Olympic ring rebrand?” she asks her followers in the clip.
She then pulls up the official logo which was used between 1986 and 2010, and compares it to the official logo of today.
While the current one is slightly different as the rings are a bit thinner, she points out that they “still interlock”, which is an integral feature of the design.
Kiki then cuts to the home screen of 9Now on her iPad and says, “What is this?”, zooming in on the Olympics logo which looks noticeably different.
The rings are much thinner than the other two logos she previously held up, and they’re ‘layered’ instead of being interlocked
“I think your designer has just created five circles that aren’t the logo,” she says with a laugh.
“I’ve been looking at that for the past two days, asking, ‘What is wrong with this?’ And now I’ve actually seen it up close… yeah.”
“It’s giving Canva”
The video has since been viewed over 180k times and commenters are equally as baffled.
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One joked: “Looks like the intern did it.”
“I think they stole this from my year five project on the 2008 Olympics… I made that on Paint,” someone else quipped.
“OMG, I swear something looked off about it,” a third used echoed.
“It’s definitely giving Canva 😩😩,” another commenter replied.
“They don’t interlock at all, you can see that each circle is just laid over the other one going from right to left,” another TikToker agreed.
And the comments kept coming, with many continuing to point out design flaws.
“The yellow ring should also be behind the black ring and the green in front of the black… yikes,” one viewer noted.
“Olympics feeling the cost of living crisis too. 😂 Gotta tighten the belt,” someone else concluded.