‘Delicious’ rare pink Cadbury chocolate bar has returned to the UK

The Cadbury logo and chocolate on a pink background
The Pinky bar has been spotted back on shelves. (Picture: Metro/Cadbury)

Cadbury makes delicious sweet treats, but it’s no secret that countries like the US and Australia often get more exciting and unusual chocolate bars than we do. 

Thankfully, these are often imported to the UK and sold in stores like Iceland, Home Bargains and B&M, with shoppers going wild over the latest finds. 

The most recent import has been spotted in B&M and it hails from Australia and New Zealand where it’s beloved by Cadbury fans.

Called ‘Pinky’ the chocolate bar is perfect for those who can’t resist the combination of chocolate and marshmallow, as it features a pink marshmallow and caramel, wrapped in milk chocolate.

The bar was previously sold in B&M earlier this year, but has been spotted once more and fans are pleased with its return.

Those who’ve tried it have hailed it ‘delicious’ online, sharing reviews on social media. On Instagram @dobbins_eats said: ‘Got this from B&M for £1. The marshmallow was soft but still had a stiffness to it.

‘[It] was sweet and gooey and melts in your mouth. The caramel was thick and sweet and had a nice flavour to it. The Cadbury Milk chocolate was creamy and tasted yummy.

‘Overall this was plain and simple and tasted yummy. The caramel and marshmallow work well together. Would buy again.’

While @st3v3_b wrote: ‘Aussie chocolate is THE BEST long live B&M purely for these gifts.’

On X (formely Twitter) @AltEvolutions thought the chocolate bar was ‘absolutley f***ing amazing’, while 

And on TikTok Mark Daws shared his thoughts, saying he liked the simplicity, although he felt it would have benefitted from a bit more ‘bite’ as it was very soft. He added: ‘Definitely worth a try.’

Have you tried the Pinky bar? Share your thoughts on this sweet treat!Comment Now

Clearly the marshmallow and chocolate pairing is popular, as Cadbury fans have recently been urging the chocolate giant to launch a s’mores bar, after some confusion about the name of a product.

A number of shoppers who purchased new &More bars, which feature nuts and caramel, mistakenly thought the packets said s’mores and were somewhat disappointed when they realised their error and the situation was dubbed a ‘fiasco’.

Taking to (formerly Twitter), @realbrendanmb said: ‘We finally broke the s’mores Dairy Milk bar we got in the UK. Meghan said “it’s good but it tastes nothing like s’mores” then I looked at it again. VERY tricky @CadburyUK.’

While @chetstiktok posted: ‘At first glance I thought it was s’mores so I was excited, then I realised and now I’m just disappointed. I think the marketing department knew what they were doing!’

And @courtneyykenna wrote: ‘Can you bring out a s’more one please after the fiasco with the branding, it’s a must. But please make it vegetarian.’

@manjitnighah added: ‘I saw this and got so excited as my brain read it as “s’mores”. I have to say, you guys missed a trick here, a s’mores chocolate bar with ooey gooey marshmallow and a biscuit base would be a dream come true!!’

In other chocolate news, people have been left stunned over a ‘scandalous’ change to Celebrations tubs, and Nestlé has launched a new treat inspired by a classic British dessert.

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