Bill C-59 contains a truth-in-advertising amendment that would require corporations to provide evidence to support their environmental claims
The omnibus bill, which has yet to become law, contains a truth-in-advertising amendment that would require corporations to provide evidence to support their environmental claims.
Alberta Environment Minister Rebecca Shulz has called the provision an “undemocratic gag order” that creates needless uncertainty for businesses.
The Pathways Alliance, whose membership consists of Canada’s six largest oilsands companies, has previously run ads across the country promoting its ambition to reach net-zero greenhouse gas emissions from oilsands production by 2050.
Some environmental groups have said these ads are misleading, as the Pathways Alliance has not yet made a final investment decision on its proposed $16.5-billion carbon capture and storage network.