Cadillac Sollei Concept pushes brand even further upmarket

This concept convertible explores the outer reaches of bespoke design

  • The new Sollei Concept is a long-and-low convertible
  • It features an all-electric powertrain, though details are scanty
  • Designers have incorporated a towering amount of luxury — and customization

Called the Sollei, a portmanteau of ‘sun’ and ‘leisure,’ the long and low droptop recalls some of the most famous and desirable of Cadillac convertibles, of which some are etched in silhouette profile on this concept’s centre console. A wide stance and enormous doors look great, standing out in an era where this type of vehicle has become a lot less common. Uninterrupted body surfaces and a stretched body line emphasize the car’s length. That tail design also creates one heckuva set of proportions.

The colour chosen for this concept, Manila Cream, was originally used on certain Cadillacs in the late ‘50s and complements this moonshot concept very well. The rear design utilizes the best interpretation to date of the brand’s taillight treatment, managing to evoke towering tailfins of the past without being incredibly busy.  

The concept was officially unveiled at Cadillac House, a newly restored facility at GM’s Global Technical Center campus where the company once built its show cars and prototypes. The place is now dedicated to providing a bespoke design experience for customers buying a Cadillac Celestiq, suggesting the Sollei will offer a similar approach to buying if it is ever put into production.

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