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Searches for Princess Diana fashion skyrockets thanks to new season of ‘The Crown’

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One of the most highly anticipated series returns to Netflix this week with the arrival of The Crown, Season 5, which is said to cover in detail the crumbling marriage of Prince Charles and Diana, Princess of Wales.

You are reading: Searches for Princess Diana fashion skyrockets thanks to new season of ‘The Crown’

Fans have been chomping at the bit for more drama from the Royal Family, particularly in light of the recent passing of Queen Elizabeth still fresh on everyone’s minds.

One thing for sure, all eyes will be on the fashion detail – and The Crown does not disappoint. Thanks to the series teasers, searches for the clothing Princess Diana wore has skyrocketed dramatically in anticipation of the show’s return.

The latest season minutely details the clothing worn by the doomed princess, starting from the early to mid-1990s – a time when the famous princess became one of the most talked about persons on the planet, with her every movement, shift of her eyes, and drop of her lips minutely reported in juicy detail.

Her style choices set standards throughout the globe. In fact, the moment she landed on the royal stage, her fashion sense permeated every corner of the world, with fans loyally wearing soft, frilly dresses, demure lines and genteel, pastel colours – all very innocent, romantic and virginal.

John Travolta dancing with Diana, Princess of Wales, at the White House. – Everett Collection/GETTY
John Travolta dancing with Diana, Princess of Wales, at the White House. – Everett Collection/GETTY Photo by Everett Collection /Getty Images

Things picked up dramatically early in the marriage, with bolder hues and prints, fabulous matching hats – and who can forget that jaw-dropping midnight blue, off the shoulder, sexy gown designed by Victor Edelstein that Diana wore during her famous twirl around the dance floor with actor John Travolta during a White House visit back in 1985. They say that Charles was not amused.

According to Pour Moi, since the first images of actor Elizabeth Debicki portraying Diana went viral online a good three months ago, “it’s not just the striking likeness that fans have been going crazy for, but also the revival of her iconic outfits.”

Princess Di stunning in the famous red puffer jacket – Graham Photo Library/Getty Images
Princess Di stunning in the famous red puffer jacket – Graham Photo Library/Getty ImagesPhoto by Graham Photo Library /Getty Images

“It is really incredible to see Princess Diana continuing to serve as a fashion icon in 2022. Her outfits were regularly talked about in the press and amongst friends and families throughout the early 90s, yet many of  those statement looks are continuing to inspire fashion today,” said Charlotte Johnson, buyer at Pour Moi, in a recent media release. “Not only does it show how timeless her fashion was, but also demonstrates the power of pop culture – thanks to The Crown, a whole new generation of people will get to see these outfits recreated.”

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According to Pour Moi, analysis of Google search data reveals the biggest surges in searches are “oversized sweater” (up 313%) and the accompanying cycling shorts searches are up 49% too. “This chic leisurewear outfit is regularly considered to be one of her best looks, and it continues to be recreated in 2022,” note company officials in a recent release.

In fact, one of the very first images of Season 5 show Debicki wearing that famous red puffer coat and cap, causing searches for “red puffer jacket” to increase by 285% since the images were first released.

Of course, no Princess Diana fashion discussion would be complete without the mention of that famous black “revenge dress,” minutely detailed in The Crown – with searches for the dress surging by 200% over the last three months.

According to Pour Moi, here are the Top 10 Princess Diana-Inspired searches:

Princess Diana sheep jumper +367%

Oversized sweater +313%

Red puffer jacket +285%

Princess Diana red dress +256%

Princess Diana tartan dress +236%

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Black revenge dress +200%

Sweater and blazer +200%

Princess Diana mom jeans +100%

Princess Diana striped trousers +50%

Princess Diana cycling shorts +49%

Princess Diana arriving at the Serpentine Gallery, London, in a gown by Christina Stambolian, June 1994. (Photo by Jayne Fincher/Getty Images)
Princess Diana arriving at the Serpentine Gallery, London, in a gown by Christina Stambolian, June 1994. (Photo by Jayne Fincher/Getty Images)Photo by (Photo by Jayne Fincher /Getty Images

Ah yes! The famous Black Revenge Dress

Diana absolutely rocked the look when she appeared publicly for the Serpentine Gallery’s summer party in 1994, in this daring, sexy, body-hugging dress, made by Greek-born British designer Christina Stambolian.

The revenge dress wasn’t Diana’s first choice – according to Stambolian in earlier interviews, the dress had been made three years earlier and she had planned to wear something totally different for the summer soiree – one that wasn’t so risky.

Once word came out about Charles’ indiscretions, all bets were off, and Diana donned the now infamous dress – Season 5 of The Crown showcases the dress as one of the most iconic looks in history.

Charles and Diana, the Prince and Princess of Wales, leave St. Paul's Cathedral in London after their wedding, July 29, 1981. Diana can be seen wearing the Spencer family tiara.
Charles and Diana, the Prince and Princess of Wales, leave St. Paul’s Cathedral in London after their wedding, July 29, 1981.- Jayne Fincher / Princess Diana Archive/Getty ImagesPhoto by Jayne Fincher / Princess Diana Archive /Getty Images

Diana’s Wedding Dress

Princess Diana’s wedding dress was one of the frilliest, most detailed that thousands of bridal fashion designers immediately coveted worldwide. The dress, an ivory taffeta gown full of minute detail and intricately embroidered with frills, pearls (more than 10,000!), sequins and little hidden memories sewn inside the dress, was designed by husband-and-wife team David and Elizabeth Emanuel. In Toronto, a local bridal dress designer recreated a similar one the moment Diana exited her carriage. It took the designer just under eight hours to make the dress that day.

Diana’s dress remains one of the most seminal looks in royal history.

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