Apple Music turns into new sponsor of Tremendous Bowl halftime present

NEW YORK (AP) – Apple Music would be the new sponsor of the Tremendous Bowl halftime present, the NFL introduced early Friday morning.

The multi-year sponsorship will start with this season’s Tremendous Bowl on Feb. 12 in Glendale, Arizona.

Apple Music replaces Pepsi, which sponsored the present for the previous 10 years. Phrases weren’t introduced, however analysts had anticipated the league to get no less than $50 million per 12 months for the rights.

“We’re proud to welcome Apple Music to the NFL household as our new accomplice for the long-lasting Tremendous Bowl Halftime Present,” Nana-Yaw Asamoah, the NFL’s senior vp of accomplice technique, stated in an announcement. “We could not consider a extra acceptable accomplice for the world’s most-watched musical efficiency than Apple Music, a service that entertains, conjures up, and motivates hundreds of thousands of individuals all over the world by the intersection of music and know-how.”

Apple can also be negotiating with the NFL for the rights to the “NFL Sunday Ticket” bundle of Sunday video games that don’t air in a viewer’s house market. Amazon, Google and the Walt Disney Co. are additionally competing for the bundle, which has been on DirecTV since 1994.

Over 120 million viewers watched final February’s halftime present, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

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