MILAN, Italy: Milano Right this moment has reported that seven years after launching within the nation, American pizza large Domino’s has now closed all of its shops.
The corporate, franchised by EPizza SpA, had did not win over Italians, who most well-liked native choices.
You are reading: 7 years after launching, Domino’s pizza Italian shops shuttered
In keeping with a doc filed in a Milan courtroom, after struggling to be worthwhile throughout two years of COVID-19 pandemic restrictions, EPizza SpA filed for chapter in April.
Italian meals business publication Meals Service reported that the corporate closed all its Domino’s shops on twentieth July.
In keeping with ePizza, it misplaced out to competitors from meals supply apps, whereas others attributed its failure to its brazen try to infiltrate the motherland of pizza with American quick meals.
The courtroom submitting stated the Milan-based firm confronted “unprecedented competitors” from native eating places that began utilizing supply companies, corresponding to Glovo, Simply Eat, and Deliveroo, in the course of the pandemic.
In a doc hooked up to the courtroom submitting, Domino’s stated that ePizza’s failure final yr was as a result of “considerably elevated stage of competitors within the meals supply market with each organized chains and ‘mother & pop’ eating places delivering meals to outlive.”
After COVID-19 restrictions had been eased and shoppers started visiting sit-down eating places once more, the corporate confronted additional troubles, the doc added.
In 2015, Domino’s signed a 10-year franchising settlement with ePizza, aimed toward introducing a large-scale pizza supply service to the nation, which was absent at the moment, the courtroom submitting acknowledged.