Honayda turns into first Saudi style label to be stocked at Harrods

Honayda takes design inspiration from women who changed the world, such as Berber warrior Queen Dihya. Photo: Honayda

In an indication of the dominion’s rising prominence on the worldwide style scene, Honayda is now the primary Saudi label to be stocked at Harrods.

The famed London division retailer gives items from the model’s autumn/winter 2022 assortment in its eveningwear part.

You are reading: Honayda turns into first Saudi style label to be stocked at Harrods

“Proudly asserting Honayda’s newest assortment, which is now showcased at one of many world’s most iconic department shops, Harrods,” the maison posted on Instagram. “A curated choice of unique items might be obtainable on the eveningwear flooring, inaugurating the primary Saudi designer in retailer.”

The items will be discovered on the primary flooring of Harrods as a part of the gathering known as A allure from Afghan. It options daring patterning, billowing capes, playful layering, delicate gildings, trademark pleats and wealthy shades of sunflower yellow, bottle inexperienced and royal blue, interspersed with all-white appears to be like and mild shades of powder pink.

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Outsized tassels are drawn instantly from conventional Afghan clothes, whereas delicate feather detailing provides a flighty be aware of femininity.

“A spark was ignited in me, by only a take a look at Afghan ladies’s resilience and power. Her daring character, her decided thoughts, singular model and her mysterious magnificence introduced such inspiration to me that I aimed to translate as a lot of her traits by way of totally different silhouettes and creative tableaux on this fall/winter 2022 assortment,” says Honayda Serafi, who based her eponymous model in 2017.

The Harrods improvement is simply the newest bout of worldwide growth for the model, which has grown past its residence in Saudi Arabia with boutiques in Kuwait, Bahrain, Lebanon, Egypt, France and Panama.

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The label is already a agency favorite with celebrities, together with Priyanka Chopra, who wore a white pleated Honayda jumpsuit to the 2020 Cannes Movie Competition. She additionally selected to put on two Honayda creations to the marriage of Sophie Turner and Joe Jonas.

Actress Lupita Nyong’O attends the "US" movie premiere during the 2019 SXSW Conference and Festivals at the Paramount Theatre on March 8, 2019 in Austin, Texas. / AFP / SUZANNE CORDEIRO

Actress Lupita Nyong’o wore a Honayda outfit to the premiere of ‘Us’ at SXSW 2019 in Austin, Texas. AFP

Actress Lupita Nyong’o donned one of many label’s structured fits to attend the premiere of Us in 2019, whereas regional celebrities equivalent to Yousra and Hand Sabri depend on Honayda for his or her crimson carpet appears to be like.

Hailing from an inventive household — her mom is a style and artwork historian and her father is a widely known patron — Serafi studied Islamic artwork earlier than decamping to Paris to check style on the European department of the distinguished Parsons College of Design.

Her collections draw inspiration from ladies who’ve made a mark on historical past, such because the late Ruth Bader Ginsburg, who was the start line for Serafi’s spring/summer time 2021 assortment. For autumn/winter 2020, the Saudi Arabian designer paid homage to Berber warrior Queen Dihya, reimagining the chief’s navy armour in sequins and metallics.

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